Conversion Tracking Made Easy

Conversion Tracking Made Easy, available at $44.99, with 19 lectures, 1 quizzes.

You will learn about Learn what you can accomplish with conversion tracking Learn how to set up GA4 & GTM for a website Learn how to generate GA4 events via GTM that you can mark as conversions Discover how to import GA4 conversions into Google Ads Learn how to set up conversion tracking in Google Ads and bid on these conversions This course is ideal for individuals who are Marketing or business professionals looking to understand conversion tracking or Entry-level marketers wishing to revamp their knowledge and get ahead or Marketing practitioners looking to update their conversion tracking skills or Any person who wishes to use the Google tech stack to run ads and implement conversion tracking It is particularly useful for Marketing or business professionals looking to understand conversion tracking or Entry-level marketers wishing to revamp their knowledge and get ahead or Marketing practitioners looking to update their conversion tracking skills or Any person who wishes to use the Google tech stack to run ads and implement conversion tracking.

Enroll now: Conversion Tracking Made Easy

Summary

Title: Conversion Tracking Made Easy

Price: $44.99

Number of Lectures: 19

Number of Quizzes: 1

Number of Published Lectures: 19

Number of Published Quizzes: 1

Number of Curriculum Items: 20

Number of Published Curriculum Objects: 20

Original Price: $39.99

Quality Status: approved

Status: Live

What You Will Learn

Learn what you can accomplish with conversion tracking

Learn how to set up GA4 & GTM for a website

Learn how to generate GA4 events via GTM that you can mark as conversions

Discover how to import GA4 conversions into Google Ads

Learn how to set up conversion tracking in Google Ads and bid on these conversions

Who Should Attend

Marketing or business professionals looking to understand conversion tracking

Entry-level marketers wishing to revamp their knowledge and get ahead

Marketing practitioners looking to update their conversion tracking skills

Any person who wishes to use the Google tech stack to run ads and implement conversion tracking

Target Audiences

Marketing or business professionals looking to understand conversion tracking

Entry-level marketers wishing to revamp their knowledge and get ahead

Marketing practitioners looking to update their conversion tracking skills

Any person who wishes to use the Google tech stack to run ads and implement conversion tracking

Learn how to set up conversion tracking for your website or landing page by using GA4 and Google Tag Manager in the simplest of ways. After this course, you’ll be set up for success to accurately track the relevant conversions for your digital marketing efforts and be able to report on the value that these digital initiatives bring to your business and organization.

Understanding the impact of your online marketing efforts is crucial for the success of your business. Whether you’re running a small startup or a large corporation, knowing how to track conversions on your website or landing page can significantly enhance your digital marketing strategy. That’s where this comprehensive course comes in, designed to guide you through the process of setting up conversion tracking using Google Analytics 4 (GA4) and Google Tag Manager (GTM) in the most straightforward manner possible.

Who Should Enroll?

This course is ideal for anyone looking to enhance their digital marketing skills, including:

Digital marketers seeking to improve their analytics and conversion tracking capabilities.

Business owners needing to understand the impact of their online marketing efforts.

Marketing students, recent graduates, or entry-level marketing professionals aiming to add practical skills to their resume.

Enroll today, and strengthen your digital marketing skillset.

Course Curriculum

Chapter 1: What is conversion tracking?

Lecture 1: What is conversion tracking?

Lecture 2: Why use conversion tracking?

Lecture 3: The Fundamental Conversions to Track

Chapter 2: Best Practice on Setting Up Your GA4 & GTM

Lecture 1: Setting Up Google Tag Manager (GTM)

Lecture 2: Connecting GA4 & GTM via Google Tag: Installation & Setup

Lecture 3: Setting Up Google Analytics 4 (GA4)

Lecture 4: Setting Up Google Tag Manager by Copying and Pasting Code

Lecture 5: Section #2: Conclusion

Chapter 3: Setting Up Conversion Tracking

Lecture 1: The "Thank-You" Page Conversion

Lecture 2: The "Button or Link Click" Conversion

Lecture 3: Finding Your GTM-GA4 Events in GA4

Lecture 4: Mark GA4 Events as Conversions

Lecture 5: Setting Up Google Ads & Importing GA4 Conversions into Google Ads

Lecture 6: The "HubSpot Form" Submission Conversion

Lecture 7: The "External Link Click" Conversion

Lecture 8: Section #3: Conclusion

Chapter 4: Conversion Tracking in Action

Lecture 1: Examples of SMBs Using These Conversion Actions: Manufacturer

Lecture 2: Examples of SMBs Using These Conversion Actions: Ecommerce Store

Lecture 3: Section #4: Conclusion & Course Completion

Instructors

Jorge Alberto Fuentes Zapata
Digital Marketing Specialist

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Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!