How to Write eCommerce Product Pages

How to Write eCommerce Product Pages, available at $29.99, has an average rating of 3.95, with 12 lectures, based on 112 reviews, and has 1690 subscribers.

You will learn about Write product descriptions that rank well in search results Write product descriptions that appeal to potential buyers Choose photos and images that help to sell products online Write copy that tells buyers things they can't discover from visuals alone Craft offers that motivate buyers to buy products online Write guarantees that remove objections and persuade prospects to buy Write copy that upsells buyers while improving their buying experience Write effective short product descriptions Write effective long product descriptions This course is ideal for individuals who are Practicing copywriters who want to learn how to write online copy that sells products It is particularly useful for Practicing copywriters who want to learn how to write online copy that sells products.

Enroll now: How to Write eCommerce Product Pages

Summary

Title: How to Write eCommerce Product Pages

Price: $29.99

Average Rating: 3.95

Number of Lectures: 12

Number of Published Lectures: 12

Number of Curriculum Items: 13

Number of Published Curriculum Objects: 13

Original Price: $39.99

Quality Status: approved

Status: Live

What You Will Learn

Write product descriptions that rank well in search results

Write product descriptions that appeal to potential buyers

Choose photos and images that help to sell products online

Write copy that tells buyers things they can't discover from visuals alone

Craft offers that motivate buyers to buy products online

Write guarantees that remove objections and persuade prospects to buy

Write copy that upsells buyers while improving their buying experience

Write effective short product descriptions

Write effective long product descriptions

Who Should Attend

Practicing copywriters who want to learn how to write online copy that sells products

Target Audiences

Practicing copywriters who want to learn how to write online copy that sells products

You face three challenges when it comes to selling products online:

1. The sales process starts long before your buyers land on your product page

2. Potential customers can’t handle your product

3. Potential customers can’t talk to a salesperson (the way they do in a store) before they buy

To meet these three challenges, you need to start selling on Google. You need to write copy on your product pages knowing how and where and why this copy will show up in search results. You need to write product descriptions that work with product images, and choose product images that work with your copy. And you need to anticipate the most common (and pressing) objections and questions that your potential buyers have, and meet these head-on in your copy.

To be successful writing copy for online product pages, you also need to master the essential parts of each product page, namely:

page title tags

page description tags

short product descriptions

long product descriptions

image alt tags

offers

upsells

guarantees

This course teaches you how to write copy that sells products online. You learn dozens of online copywriting tips that help you craft effective copy for shopping carts and online store pages.

Course Curriculum

Chapter 1: Introduction

Lecture 1: GET FOUND: Start selling on page one of Google

Lecture 2: HELP YOUR BUYER: Boost sales with better navigation

Lecture 3: NAME IT AND THEY WILL COME: Product page title tags

Lecture 4: DESCRIBE YOURSELF: Write description tags that attract buyers

Lecture 5: GIVE YOUR BUYERS A MAP: Page URLS and navigation

Lecture 6: IMAGE THIS: Use images and captions that capture interest

Lecture 7: OFFERS: Make an offer they can't refuse

Lecture 8: UPSELL: Increase profit while helping your buyers

Lecture 9: SHORT IS SWEET: Write short product descriptions that convert

Lecture 10: GO LONG: Write long product descriptions that wow

Lecture 11: Six Lessons from Amazon on Writing Short Product Descriptions

Lecture 12: Use ChatGPT to Write a Short Product Description with AI Text Content Generation

Instructors

Alan Sharpe
Fortune 500 Copywriter & Coach Since 1989

Rating Distribution

1 stars: 4 votes

2 stars: 1 votes

3 stars: 11 votes

4 stars: 31 votes

5 stars: 65 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!