Introduction to Influencer Marketing

Introduction to Influencer Marketing, available at $39.99, has an average rating of 4.45, with 15 lectures, 1 quizzes, based on 91 reviews, and has 275 subscribers.

You will learn about Be fluent in the fundamentals of Influencer Marketing Be able to formulate an effective influencer marketing strategy and roll out plan Be aware of the typical use cases for influence marketing, including awareness, growth in your brand’s social capital, and sales Understand how Influencer Marketing fits into a digital media strategy Know the influencer archetypes and where best to use them Appreciate the model of Shared Value between brands, audiences and influencers Compile campaign targeting for a specific audience, media channel and budget This course is ideal for individuals who are Digital, social media and online marketers interested in influencer marketing strategy, fundamentals and campaign success. or Influencers who want to become proficient and professional at working with brands and agencies It is particularly useful for Digital, social media and online marketers interested in influencer marketing strategy, fundamentals and campaign success. or Influencers who want to become proficient and professional at working with brands and agencies.

Enroll now: Introduction to Influencer Marketing

Summary

Title: Introduction to Influencer Marketing

Price: $39.99

Average Rating: 4.45

Number of Lectures: 15

Number of Quizzes: 1

Number of Published Lectures: 15

Number of Published Quizzes: 1

Number of Curriculum Items: 16

Number of Published Curriculum Objects: 16

Original Price: $22.99

Quality Status: approved

Status: Live

What You Will Learn

Be fluent in the fundamentals of Influencer Marketing

Be able to formulate an effective influencer marketing strategy and roll out plan

Be aware of the typical use cases for influence marketing, including awareness, growth in your brand’s social capital, and sales

Understand how Influencer Marketing fits into a digital media strategy

Know the influencer archetypes and where best to use them

Appreciate the model of Shared Value between brands, audiences and influencers

Compile campaign targeting for a specific audience, media channel and budget

Who Should Attend

Digital, social media and online marketers interested in influencer marketing strategy, fundamentals and campaign success.

Influencers who want to become proficient and professional at working with brands and agencies

Target Audiences

Digital, social media and online marketers interested in influencer marketing strategy, fundamentals and campaign success.

Influencers who want to become proficient and professional at working with brands and agencies

The course provides a comprehensive overview of the influencer marketing landscape and covers the key elements in planning, running and reporting on a successful campaign.

By completing this course, you’ll be able to confidently navigate this new digital advertising format, understand the various influencer archetypes and campaign use cases, and comfortably run a campaign for the brand you represent.

The course is composed of five chapters, where we will cover the fundamentals of influencers and their audiences, discuss effective strategies and budgeting as well as key campaign insights to save you time and money.

This course is designed for digital marketers, aspiring entrepreneurs and influencers alike, who are excited about this new form of content marketing and want to make the most out of their passion for content, credibility and online sales.

Course Curriculum

Chapter 1: Introduction and course overview

Lecture 1: Introduction and course overview

Chapter 2: Chapter 1: What is Influencer Marketing

Lecture 1: Chapter 1: What is Influencer Marketing

Chapter 3: Chapter 2: Campaign objectives and Influencer archetypes

Lecture 1: Chapter 2: Influencer Archetypes

Lecture 2: Chapter 2: Campaign objectives

Chapter 4: Chapter 3: Audience, Channels and Budgets for Influencer Marketing

Lecture 1: Chapter 3: Audience Attributes

Lecture 2: Chapter 3: Channel Selection

Lecture 3: Chapter 3: Budget

Chapter 5: Chapter 4: Influencer Marketing Use Cases

Lecture 1: Chapter 4: Influencer Marketing Use Cases – Growing Awareness

Lecture 2: Chapter 4: Market Research and E-Commerce

Lecture 3: Chapter 4: Influencer Marketing Use Cases – Event Marketing

Lecture 4: Chapter 4: Influencer Marketing Use Cases – Advocacy and B2B

Chapter 6: Chapter 5: Building an Influencer Marketing strategy

Lecture 1: Chapter 5: Building an Influencer Marketing strategy – Objectives

Lecture 2: Chapter 5: Building an Influencer Marketing strategy – Framework & Compensation

Lecture 3: Chapter 5: Building an Influencer Marketing strategy – Compliance and Reporting

Chapter 7: Quiz

Chapter 8: Conclusion and Closing

Lecture 1: Closing remarks

Instructors

Murray Legg
Technology entrepreneur. Co-Founder of Webfluential.com

Rating Distribution

1 stars: 4 votes

2 stars: 6 votes

3 stars: 17 votes

4 stars: 31 votes

5 stars: 33 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!