Market Research - B2B and SaaS Marketing 101

Market Research | B2B and SaaS Marketing 101, available at $19.99, has an average rating of 4.25, with 12 lectures, 2 quizzes, based on 28 reviews, and has 1044 subscribers.

You will learn about Use buyer persona to identify the right customer Understand company's standing in the market using SWOT analysis Uncover competitive insights Perform an SEO audit Do an in-depth market research for SaaS and B2B businesses Create marketing strategy using the data gathered through market research This course is ideal for individuals who are B2B Marketers or Business Executives or Startups or Entrepreneur or Digital Marketers or SaaS Marketers or Beginner Marketers It is particularly useful for B2B Marketers or Business Executives or Startups or Entrepreneur or Digital Marketers or SaaS Marketers or Beginner Marketers.

Enroll now: Market Research | B2B and SaaS Marketing 101

Summary

Title: Market Research | B2B and SaaS Marketing 101

Price: $19.99

Average Rating: 4.25

Number of Lectures: 12

Number of Quizzes: 2

Number of Published Lectures: 12

Number of Published Quizzes: 2

Number of Curriculum Items: 14

Number of Published Curriculum Objects: 14

Original Price: $24.99

Quality Status: approved

Status: Live

What You Will Learn

Use buyer persona to identify the right customer

Understand company's standing in the market using SWOT analysis

Uncover competitive insights

Perform an SEO audit

Do an in-depth market research for SaaS and B2B businesses

Create marketing strategy using the data gathered through market research

Who Should Attend

B2B Marketers

Business Executives

Startups

Entrepreneur

Digital Marketers

SaaS Marketers

Beginner Marketers

Target Audiences

B2B Marketers

Business Executives

Startups

Entrepreneur

Digital Marketers

SaaS Marketers

Beginner Marketers

In this course, we will learn different approaches and tools that you can use to understand your target market. We tailored the course specifically to the nuances of B2B and SaaS marketing.

We will also see how you can apply the insights can in the real world with practical examples. Throughout this course, we understand the application of tools by using examples of successful SaaS businesses. You’ll see how LinkedIn Sales Navigator, Shopify, and Mailchimp stay on top of their game using the tools we discussed in the program.

Module 1:

Understand the different aspects of the market that you need to analyze and how each of them plays an important role in your marketing strategy.

Module 2:

Use the infamous ‘Buyer Personas’ to identify your target market. See how to create a persona for your business with the example research of LinkedIn Sales Navigator.

Module 3:

Discover the ins and out of your business and the market with SWOT analysis. Understand your strengths, weaknesses, threats, and opportunities to create a marketing plan that stands out and highlights your strengths to the prospects. Observe how SWOT analysis comes in handy with the case study of Shopify – the eCommerce giant.

Module 4:

Learn competitor analysis and different aspects that you need to compare. We will also cover the types of competitors that you should be aware of. We perform a competitor analysis for Mailchimp and see how they can use such information to improve their marketing.

Module 5:

Learn how to perform an SEO audit and create an organic marketing plan for your business. We will cover the audit checklists, know-how, and best practices to improve the organic ranking of your business.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: Aspects of Market

Chapter 2: Buyer Persona in Action – LinkedIn Sales Navigator

Lecture 1: What is a Buyer Persona?

Lecture 2: Buyer Persona in Action – Create one for LinkedIn Sales Navigator

Chapter 3: Understanding Your Product and Environment

Lecture 1: Introduction to SWOT Analysis

Lecture 2: SWOT Analysis in Action – Demystifying Shopify's Success

Chapter 4: Competitive Intelligence

Lecture 1: What is Competitor Analysis?

Lecture 2: Understanding Types of Competitors

Lecture 3: Competitor Analysis for Mailchimp – See it in action

Chapter 5: SEO Analysis

Lecture 1: What is SEO Analysis and Why is it important?

Lecture 2: Your Search Engine Optimization Checklist

Lecture 3: Making an SEO Strategy

Instructors

Yogesh Jain
Author – Selling Through Content | Digital Marketer

Rating Distribution

1 stars: 1 votes

2 stars: 1 votes

3 stars: 4 votes

4 stars: 9 votes

5 stars: 13 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!