Determining Strategy in E-Commerce

Determining Strategy in E-Commerce, available at Free, with 23 lectures, and has 452 subscribers.

You will learn about Find Your Business Strategy Define Your Target Customers Research Find What Your Customers Want Clearly Identify Business Goals and Build Processes This course is ideal for individuals who are anyone who does digital marketing It is particularly useful for anyone who does digital marketing.

Enroll now: Determining Strategy in E-Commerce

Summary

Title: Determining Strategy in E-Commerce

Price: Free

Number of Lectures: 23

Number of Published Lectures: 23

Number of Curriculum Items: 23

Number of Published Curriculum Objects: 23

Original Price: Free

Quality Status: approved

Status: Live

What You Will Learn

Find Your Business Strategy

Define Your Target Customers

Research Find What Your Customers Want

Clearly Identify Business Goals and Build Processes

Who Should Attend

anyone who does digital marketing

Target Audiences

anyone who does digital marketing

Do you have a strategy? A strategy that explains what you are trying to accomplish, how it’s going to be accomplished, and how you measure success? If not, then you’ve got a problem. A strategy is not having a Facebook strategy or Instagram strategy. Those are channels. Now, what you do on Facebook, such as making a post, that is a tactic. A strategy is the singular, overarching principle that drives how to use tactics on specific channels and why. This is evidenced by the frustration people express about social media marketing. Two of the most common questions are, how do I know which social media to use? And how will I know it works? That’s a question of ROI, return on investment. Finding a return on investment of marketing is difficult without a strategy. This is evidenced by the number of searches for how to find social media ROI. In this graph from Google showing how people search and the related terms, we can see that people searching for the return or the ROI of social media marketing is nearly as high as the amount of people searching for how to do social media marketing. In content marketing, it’s very similar to social media marketing in that no one seems to be sure how effective it is. In one study, it was found that 50% of content does not drive any engagement. It’s the age-old problem of half of my advertising doesn’t work, I just don’t know which half. But it’s no wonder. In asking marketers about strategy, only 32% said that they had a documented strategy that was communicated across their organization. 20% had no strategy at all. And about half had a verbal strategy, but nothing was written down or clearly communicated to the organization. I think we all know what happens to information if it is not written down or communicated clearly. This is why 46% of marketers cite strategy as their number one obstacle to effective marketing. Not only that. When strategy’s a problem, then it leads to other problems. Anything that supports strategy suffers, such as training. How can you train your marketing team effectively when you don’t know what you want to achieve? And of course it’s hard to find a return on investment if you don’t know what you’re doing or why you’re doing it. And it also exposes the metrics you are using to measure success if you aren’t defining what success looks like. Have you ever been distracted by something shiny? Like a penny on the sidewalk? It immediately distracts us because it’s shiny, but it’s usually worthless. This is what I call Shiny Object Syndrome in marketing. You’ll know you are suffering from this when you or your company get distracted by the latest fads, headlines, apps, or technology. When you look at a single tactic or channel to provide results rather than your total plan or you ignore internal data, but you rely on external headlines for decision making. In other words, when you are externally directed, you allow factors, such as headlines, media, and fads to drive your decisions.

Course Curriculum

Chapter 1: Giri?

Lecture 1: Enter

Chapter 2: Find Your Business Strategy

Lecture 1: Knowing who you are 1.1

Lecture 2: Defining your narrative statement 1.2

Lecture 3: Identifying emotional needs 1.3

Lecture 4: Create your value statement.1.4

Chapter 3: Define Your Target Customers

Lecture 1: Identifying customer groups.2.1

Lecture 2: Creating a customer persona 2.2

Lecture 3: Measuring customer lifetime value 2.3

Lecture 4: Quantifying customer loyalty.2.4.

Chapter 4: Research Find What Your Customers Want.

Lecture 1: Researching keywords to find audience needs and interests.3.1

Lecture 2: Using Google Trends to find market trends and customer insights.3.2

Lecture 3: Developing your initial plan.3.3

Lecture 4: Using micromoments to create customers.3.4

Chapter 5: Clearly Identify Business Goals and Build Processes

Lecture 1: Defining your marketing goals.4.1

Lecture 2: Differentiating between acquisition and engagement.4.2

Lecture 3: Understanding messaging and objectives4.3

Chapter 6: Develop a Long Term Marketing Plan

Lecture 1: Understanding the purpose of content marketing.5.1

Lecture 2: Planning content assets.5.2

Lecture 3: Creating a long-term content calendar.5.3

Lecture 4: Curating content.5.4

Chapter 7: Turn Cookies into Customers

Lecture 1: Getting the big picture.6.1

Lecture 2: Retargeting visitors.6.2

Lecture 3: Designing effective landing pages.6.3

Instructors

Sad?k Vural
Doktor

Rating Distribution

1 stars: 0 votes

2 stars: 0 votes

3 stars: 0 votes

4 stars: 0 votes

5 stars: 0 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!