Masterclass in Marketing Psychology

Masterclass in Marketing Psychology, available at $19.99, has an average rating of 4.4, with 32 lectures, based on 60 reviews, and has 8542 subscribers.

You will learn about How to create effective messaging for Marketing Campaigns: online and offline How to advertise products for making the right impact How to establish trust through body language How to persuade and influence customers How to establish rapport How to close sales Understand the psychology of colours How to create establish and convey Brand Personality Choosing the right medium for communication This course is ideal for individuals who are Anybody who wants to increase personal influence and success or Marketing Professionals: Online and Offline or Entrepreneurs or Students pursuing Business courses or Social Influencers or Public Speakers It is particularly useful for Anybody who wants to increase personal influence and success or Marketing Professionals: Online and Offline or Entrepreneurs or Students pursuing Business courses or Social Influencers or Public Speakers.

Enroll now: Masterclass in Marketing Psychology

Summary

Title: Masterclass in Marketing Psychology

Price: $19.99

Average Rating: 4.4

Number of Lectures: 32

Number of Published Lectures: 32

Number of Curriculum Items: 32

Number of Published Curriculum Objects: 32

Original Price: $89.99

Quality Status: approved

Status: Live

What You Will Learn

How to create effective messaging for Marketing Campaigns: online and offline

How to advertise products for making the right impact

How to establish trust through body language

How to persuade and influence customers

How to establish rapport

How to close sales

Understand the psychology of colours

How to create establish and convey Brand Personality

Choosing the right medium for communication

Who Should Attend

Anybody who wants to increase personal influence and success

Marketing Professionals: Online and Offline

Entrepreneurs

Students pursuing Business courses

Social Influencers

Public Speakers

Target Audiences

Anybody who wants to increase personal influence and success

Marketing Professionals: Online and Offline

Entrepreneurs

Students pursuing Business courses

Social Influencers

Public Speakers

This course aims to make you a Jedi of Marketing Psychologywithin approx. 3.5 hours. This Udemy courseis to learn what works and how to get results – fast!

In this course I will show you how to:

· How to create effective messaging for Marketing Campaigns: online(#Digital Marketing) and offline

· How to advertise products for making the right impact

· How to establish trust through body language

· How to persuade and influence customers

· How to establish rapport

· How to close sales

· Understand the psychology of colours

· How to create establish and convey Brand Personality through the use of colors

· Choosing the right medium for communication

The Topics that we shall cover in this course are:

· How to establish and use Credibility

· How to get people to like you using the principle of Similarity

· How to make use of power to ensure Compliance

· How to make an emotional appeal

· How to use fear correctly

· How to use arguments tactfully to persuade clients

· How to appeal to the innate motives of people

· When is drawing conclusions for others a good idea

· How to choose an effective medium for communication

· How to use the principle of Scarcity to influence: Make sales, close sales, using it as a differentiator

· How to Use the principle of Reciprocity

· Understanding and using Colour Psychology for Branding

· How to establish Trust and Rapport through Body-language

I, Vikram Kaushal, am passionate about Human Psychology. My work defines me and I’m here to share with you the exclusive knowledge that you need be successful at any form of Marketing or Sales.

Course Curriculum

Chapter 1: Introduce yourself!

Lecture 1: Welcome to this awesome course !

Chapter 2: How the course is structured

Lecture 1: Introduction

Chapter 3: Types of Influence

Lecture 1: Types of influence and marketing techniques

Lecture 2: Two fundamental ways of Influencing Anyone

Chapter 4: Who Says?

Lecture 1: Credibility: Introduction

Lecture 2: Using Credibility

Lecture 3: Likeability

Lecture 4: The Principle of Similarity

Lecture 5: The Principle of Power

Chapter 5: What is Said: Effective Messaging

Lecture 1: What is this section about

Lecture 2: Using Emotional Versus Rational Appeal

Lecture 3: Using Positive or Negative Emotional Appeal

Lecture 4: How to use Fear Appeal

Lecture 5: One-sided Vs Two-sided Appeal

Lecture 6: Use of Motives

Lecture 7: Primacy Effect versus Recency Effect

Lecture 8: Drawing Conclusions

Chapter 6: How is it Said: The medium of Communication

Lecture 1: Choosing the medium

Chapter 7: To whom is it said: The audience

Lecture 1: Thoughtfulness

Lecture 2: Arriving late strategically

Chapter 8: Selling Scarcity

Lecture 1: The principle of Scarcity

Lecture 2: Using Scarcity

Lecture 3: Cautions using Scarcity

Lecture 4: Using Urgency as a Differentiator

Chapter 9: Tricks of the Trade

Lecture 1: Reciprocity

Lecture 2: Anchor Point Fallacy

Lecture 3: Foot in the door technique

Chapter 10: Body Language of Trust

Lecture 1: Body Language: Things NOT to do

Lecture 2: Body Language for establishing Trust

Chapter 11: Psychology of Colors

Lecture 1: Understanding Color Psychology-1

Lecture 2: Understanding Color Psychology-2

Lecture 3: Understanding Color Psychology-3

Instructors

Vikram Kaushal
Trainer and Coach | Author | Consultant

Rating Distribution

1 stars: 0 votes

2 stars: 1 votes

3 stars: 11 votes

4 stars: 9 votes

5 stars: 39 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!