Go To Market Strategy; Practical Guide to Launch New Product

Go To Market Strategy; Practical Guide to Launch New Product, available at $19.99, has an average rating of 4.69, with 30 lectures, based on 133 reviews, and has 709 subscribers.

You will learn about comprehensive understanding of go-to-market strategy Learning covering market analysis, competitive positioning, product value proposition Students will learn pricing, segmentation, research, marketing mix, launch planning, sales, branding, content marketing Students will learn develop and execute effective go-to-market plans that align with business objectives and customer needs Marketing Complexity and the necessity of having a marketing plan Definition of proper marketing and how to stick to core customer values to build long term relationships This course is ideal for individuals who are Entrepreneurs or Business Owners or Anybody interested to learn marketing or All professionals It is particularly useful for Entrepreneurs or Business Owners or Anybody interested to learn marketing or All professionals.

Enroll now: Go To Market Strategy; Practical Guide to Launch New Product

Summary

Title: Go To Market Strategy; Practical Guide to Launch New Product

Price: $19.99

Average Rating: 4.69

Number of Lectures: 30

Number of Published Lectures: 30

Number of Curriculum Items: 30

Number of Published Curriculum Objects: 30

Original Price: $99.99

Quality Status: approved

Status: Live

What You Will Learn

comprehensive understanding of go-to-market strategy

Learning covering market analysis, competitive positioning, product value proposition

Students will learn pricing, segmentation, research, marketing mix, launch planning, sales, branding, content marketing

Students will learn develop and execute effective go-to-market plans that align with business objectives and customer needs

Marketing Complexity and the necessity of having a marketing plan

Definition of proper marketing and how to stick to core customer values to build long term relationships

Who Should Attend

Entrepreneurs

Business Owners

Anybody interested to learn marketing

All professionals

Target Audiences

Entrepreneurs

Business Owners

Anybody interested to learn marketing

All professionals

The Go To Market Strategy; Practical Guide to Launch New Productcourse is designed to equip students with a comprehensive understanding of the critical components, methodologies, and best practices involved in crafting and executing effective go-to-market strategies. This course delves into the core principles of market analysis, customer segmentation, product positioning, distribution channels, pricing strategies, and promotional tactics necessary to successfully launch products or services into the market.

Are you ready to take your product or service from idea to market success? This online Go-To-Market (GTM) Masterclass will equip you with the essential knowledge and skills to craft a winning strategy and execute a flawless launch.

Course Objectives:

Understand the foundational concepts of go-to-market (GTM) strategies and their significance in achieving business objectives.

Identify and analyze target markets, consumer behavior, and market trends to inform strategic decision-making.

Develop comprehensive product positioning and messaging strategies aligned with market needs and competitive landscape.

Explore various distribution channels and channel management strategies to optimize product reach and accessibility.

Implement pricing strategies that align with value propositions, market dynamics, and business objectives.

Learn Van Westendorp Price Sensitivity Meter and how to implement it for products

Craft integrated marketing communication plans utilizing digital, traditional, and experiential marketing techniques.

Develop actionable go-to-market plans and frameworks tailored to specific industries and market segments.

Analyze case studies and real-world examples to apply theoretical knowledge to practical GTM challenges.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: Go To Market Strategy Case Studies; Salesforce and Tesla

Chapter 2: Fundamental Definitions and Marketing Must Know

Lecture 1: Go-to-Market Strategy Definitions and Problems with them

Lecture 2: Marketing Metaphor; Marketing is the Art and Science of Building a Relationship

Lecture 3: Our Definition of Go-To-Market Strategy

Lecture 4: Debunking a Myth Associated to Steve Jobs

Lecture 5: On Complexity of Market and Marketing; Why Failure Rate Is so High

Lecture 6: No Guarantee for Success; Why You Plan and Hope for the Best

Lecture 7: A Common Marketing Mistake; Projecting Your Own Thoughts on Customers

Lecture 8: Marketing Costs; Why Conservative Approach is Preferred for Launching Products

Chapter 3: Product Value Proposition, Product Positioning and Target Market Selection

Lecture 1: Step 1: Define and Refine the Product Value Proposition

Lecture 2: 1.2 Jobs to Be Done Theory; A Theory About How to Create Value Proposition

Lecture 3: 1.3 Understand the Ideal Customer; Importance of Targeting

Lecture 4: 1.4 What is Product Positioning?

Lecture 5: 1.5 How to Find and Create Product Positioning?

Chapter 4: Distribution Channel; Place

Lecture 1: 2- Distribution Channel or Place

Chapter 5: Promotion and Promotion Tools

Lecture 1: 3.1- What is Promotion and It's Importance

Lecture 2: 3.2- Promotion Tools

Lecture 3: 3.3- Diffusion of Innovation Theory; Must Know about New Product Launch

Lecture 4: 3.4- When to Scale a Business

Chapter 6: Pricing

Lecture 1: 4- Pricing and It's Importance

Lecture 2: 4.1- How to Set the Price

Lecture 3: 4.2- Rule Number 1 of Pricing

Lecture 4: Rule Number 2 of Pricing

Chapter 7: Van Westendorp Price Sensitivity Meter

Lecture 1: Van Westendorp Price Sensitivity Meter Introduction

Lecture 2: What Is Van Westendorp Price Sensitivity Meter?

Lecture 3: Three Scenarios When Van Westendorp Price Sensitivity Meter Is Used

Lecture 4: Implementing Van Westendorp Pricing Method Using Qualtrics

Lecture 5: Problems with Van Westendorp Pricing Method

Chapter 8: Feedback and Evolution

Lecture 1: 5- Feedback, Evolution, and Conclusion

Instructors

Dr. Mohammad Habibi | 34,000+ Enrollments Worldwide
Marketing Professor, California State University

Rating Distribution

1 stars: 1 votes

2 stars: 4 votes

3 stars: 10 votes

4 stars: 45 votes

5 stars: 73 votes

Frequently Asked Questions

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