How to Achieve Advertising Cut Through in a Digital Age

How to Achieve Advertising Cut Through in a Digital Age, available at $19.99, has an average rating of 4.45, with 57 lectures, based on 32 reviews, and has 143 subscribers.

You will learn about Be able to create your own digital marketing strategy Be able to create a moments map to effectively reach your audience through personalisation Understand the role of digital advertising channels and be able to apply best practice Be able to identify and match your objectives/KPIs to channels Understand how to use data signals to make your ads stand out with relevance and meaning Know the different ways to measure campaign effectiveness and create a testing plan This course is ideal for individuals who are Students wanting to understand digital advertising or Business and brand owners wanting to create effective digital advertising campaigns or Anyone wanting to be better informed about Digital Advertising It is particularly useful for Students wanting to understand digital advertising or Business and brand owners wanting to create effective digital advertising campaigns or Anyone wanting to be better informed about Digital Advertising.

Enroll now: How to Achieve Advertising Cut Through in a Digital Age

Summary

Title: How to Achieve Advertising Cut Through in a Digital Age

Price: $19.99

Average Rating: 4.45

Number of Lectures: 57

Number of Published Lectures: 57

Number of Curriculum Items: 57

Number of Published Curriculum Objects: 57

Original Price: ￡19.99

Quality Status: approved

Status: Live

What You Will Learn

Be able to create your own digital marketing strategy

Be able to create a moments map to effectively reach your audience through personalisation

Understand the role of digital advertising channels and be able to apply best practice

Be able to identify and match your objectives/KPIs to channels

Understand how to use data signals to make your ads stand out with relevance and meaning

Know the different ways to measure campaign effectiveness and create a testing plan

Who Should Attend

Students wanting to understand digital advertising

Business and brand owners wanting to create effective digital advertising campaigns

Anyone wanting to be better informed about Digital Advertising

Target Audiences

Students wanting to understand digital advertising

Business and brand owners wanting to create effective digital advertising campaigns

Anyone wanting to be better informed about Digital Advertising

Digital advertising has transformed Marketing through sophisticated technology and platforms that has created efficient and effective ways to reach audiences. But with it has also brought a raft of irrelevant and cluttered advertising from advertisers that haven’t applied the right principles and approaches. A lumen study claims that 90% of digital display ads are viewed for less than 1 second. That is a lot of wasted advertising.

That creates an opportunity for advertisers to stand out from the crowd.

The course provides a fast track way to differentiate yourself from the ‘average’ advertiser to make your ads cut through and be distinctive with relevance and meaning.

The course overcomes the most common pitfalls that ‘average’ advertisers fall into such as buying ads without a strategy, spreading too thin across channels and creatives lacking focus, not matching targeting with relevant creative, not segmenting your audience and misattributing what is truly valuable and profitable.

The worlds’ biggest advertisers apply the advertising models, theory, principles and approaches covered in the course.

The course is designed for beginners with some basic knowledge of digital advertising.

At the end of the course delegates will be able to:

1. Apply the right digital advertising principles

2. Be able to create your own audience segmentation

3. Drive personalisation by matching data signals with relevant creative

4. Know how to make your brand culturally relevant

5. Understand creative and targeting best practice across Paid Social, Programmatic Display, Online Video and Search platforms

6. Understand the role of digital channels and which of the 34 ad formats in the course will be relevant to your objectives / KPIs.

7. Know the best in class approach to using influencers to tell your brand story

8. Know how to use different social platforms

9. Know the difference between paid, owned and earned social media and how best to apply them

10. Understand how programmatic display advertising works

11. How to maximise attention spans with online video

12. Understand Best in class approach to paid (PPC) and organic (SEO) search

13. Understand how to plan your remarketing approach

14. Know how to maximise your brand safety measures

15. Know how to create tracking across your user journey

16. Know what to track and when

17. Choose the right attribution model and be able to assign the right value for your campaign

18. Create your own testing plan with hypothesis test

Course Curriculum

Chapter 1: Course learning outcomes and your path to a killer digital advertising strategy

Lecture 1: Introduction

Lecture 2: Course learning outcomes

Lecture 3: Leading the growth curve of Digital Advertising in the right way

Lecture 4: The common pitfalls of Digital Advertising

Lecture 5: The Roadmap to a killer Digital Advertising Strategy

Chapter 2: Establishing your Advertising Principles

Lecture 1: Introduction

Lecture 2: Defining your KPI

Lecture 3: The long and the short of it

Lecture 4: Achieving personalisation – the right person, right context, right time

Lecture 5: Enable simplistic efficiency

Chapter 3: Creating a Moments Map to reach the right audience with relevance and meaning

Lecture 1: Intro

Lecture 2: Create audience segmentation for targeting

Lecture 3: Creating a data led moments map

Lecture 4: Making your ads culturally relevant

Lecture 5: Strike a balance between reaching everyone and being laser targeted

Lecture 6: Summary

Chapter 4: Choosing the right digital channels and formats

Lecture 1: Introducing the digital channels

Lecture 2: Paid Social outcomes

Lecture 3: Paid, Owned and Earned Social

Lecture 4: The importance of Paid Social

Lecture 5: The scale potential of Paid Social

Lecture 6: Telling your brands story through the eyes of the Influencer

Lecture 7: Defining the role of Social Platforms

Lecture 8: Paid Social Targeting

Lecture 9: Choosing the right Paid social ad formats

Lecture 10: Paid Social creative best practice

Lecture 11: Paid Social Summary

Lecture 12: Display outcomes

Lecture 13: The pitfalls of Display advertising

Lecture 14: How Programmatic Display works

Lecture 15: How to choose the right impression – with Google & Post-it Note case studies

Lecture 16: Display targeting capabilities

Lecture 17: Choosing the right Display ad formats for your KPI

Lecture 18: Display creative best practice

Lecture 19: Display summary

Lecture 20: Online video outcomes

Lecture 21: The rise of video consumption

Lecture 22: The importance of story arc to grab attention

Lecture 23: Choosing the right online video ads for your KPI

Lecture 24: Online video targeting capabilities and what counts as a vide view

Lecture 25: Online video creative best practice

Lecture 26: Online video summary

Lecture 27: PPC & SEO outcomes

Lecture 28: Introducing PPC & SEO search

Lecture 29: Best practice PPC approach

Lecture 30: The power of search insights

Lecture 31: Choosing the right PPC formats for your KPI

Lecture 32: Best practice SEO approach

Lecture 33: Search copy best practice

Lecture 34: Search summary

Lecture 35: Remarketing and Brand Safety

Chapter 5: Creating your own Attribution and Testing plans

Lecture 1: Introduction

Lecture 2: Knowing what to track and when

Lecture 3: Setting up identifiers to track your audience through the journey

Lecture 4: Choosing your attribution model

Lecture 5: Creating a testing plan – the power of hypothesis experiments

Chapter 6: Your Digital Advertising Strategy

Lecture 1: Bringing it all together

Instructors

Erfan Djazmi
Inspiring others to grow

Rating Distribution

1 stars: 0 votes

2 stars: 0 votes

3 stars: 3 votes

4 stars: 6 votes

5 stars: 23 votes

Frequently Asked Questions

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