Master Google Ads (Search Ads, AdWords) in 2024

Master Google Ads (Search Ads, AdWords) in 2024, available at $44.99, has an average rating of 5, with 71 lectures, based on 2 reviews, and has 55 subscribers.

You will learn about Analyze campaigns and keywords with unique techniques Set up Google Ads and campaigns with confidence Identify keywords that enable better returns Use Google Tag Manager to set up conversion tracking This course is ideal for individuals who are Google Ads Beginners or Google Ads Professionals or Digital Marketing Professionals It is particularly useful for Google Ads Beginners or Google Ads Professionals or Digital Marketing Professionals.

Enroll now: Master Google Ads (Search Ads, AdWords) in 2024

Summary

Title: Master Google Ads (Search Ads, AdWords) in 2024

Price: $44.99

Average Rating: 5

Number of Lectures: 71

Number of Published Lectures: 71

Number of Curriculum Items: 73

Number of Published Curriculum Objects: 73

Original Price: $99.99

Quality Status: approved

Status: Live

What You Will Learn

Analyze campaigns and keywords with unique techniques

Set up Google Ads and campaigns with confidence

Identify keywords that enable better returns

Use Google Tag Manager to set up conversion tracking

Who Should Attend

Google Ads Beginners

Google Ads Professionals

Digital Marketing Professionals

Target Audiences

Google Ads Beginners

Google Ads Professionals

Digital Marketing Professionals

Arguably, the most versatile ad platform for digital marketers, Google Ads, is also notoriously complex to get right. There are dozens of variables to monitor, understand, and tweak in your ad campaign while real dollars are being spent in the account.

However, if you get it right, Google Ads can make your sales soar high. That is the goal of this course. We delve deeper into the keywords, ad formats, quality score, competition, impression share, ad ranks, bidding, conversion tracking, and more.

Overall, after completing this course, I can guarantee that you will have complete command over Google Ads.

I am Rudranil, a Digital Marketing professional with more than a decade of experience in running profitable Google Ads for dozens of SaaS and SaaS-enabled businesses.

With lifetime access, a 30-day money-back guarantee, enormous discounts, and hours of learning material at your disposal, you have nothing to lose, so why not give it a try?

I hope to see you in the course.

Reviews from my other courses:

“It’s the first time in my life as a long time learner in Udemy that I’m taking the third course in strike from the same instructor. Rudranil is amazing, I’m learning a lot on each course.”

– Steve

“the course is super nice . Believe me this guy is a genius”

– Edward Ssevvume

“I really like this course because there are many use cases that are based on real case from SaaS industry. The lecture also gave useful tools/platform that can be used as a SaaS marketer. I learn a lot, thank you so much!”

– Velysia

“The course imparts deep and comprehensive understanding of concepts along with relevant examples. This course helps us learn the techniques that work behind the scene in GA4. Superb!”

– Abhijit Bhimrao Bhosale

Course Curriculum

Chapter 1: Search Ad Basics

Lecture 1: Online Advertising Fundamentals

Lecture 2: Create our First Campaign – Basics – I

Lecture 3: Create our First Campaign – Bidding – II

Lecture 4: Create our First Campaign – Campaign Settings – III

Lecture 5: Create our First Campaign – Keywords – IV

Lecture 6: Create our First Campaign – Ads – V

Lecture 7: 1.7. Create our First Campaign – Budget – VI

Lecture 8: Beyond Creating a Basic Campaign

Chapter 2: Campaign in Details

Lecture 1: Why Campaigns in Google Ads

Lecture 2: Structuring Campaigns

Lecture 3: Case Study on Structuring Campaigns

Chapter 3: Keyword in Details

Lecture 1: What Are Keywords

Lecture 2: Keyword Match Types

Lecture 3: Keywords Report in Google Ads

Lecture 4: Negative Keywords and How to Use Them

Lecture 5: Search Term Report and its Uses

Lecture 6: Identify Keywords Relevant to your Business

Lecture 7: Analyzing Keyword Ideas in Keyword Planner

Lecture 8: Shortlist Suitable Keywords

Lecture 9: Estimating Budget from Keyword List

Lecture 10: Structuring Campaigns with Keyword List Bucketing

Lecture 11: Keyword Planner for Non-Paying Accounts

Lecture 12: Other Keyword Search Tools

Chapter 4: Text Ads in Details

Lecture 1: Ad Section Overview in Google Ads

Lecture 2: How to Write Better Ads – I

Lecture 3: How to Write Better Ads – II

Lecture 4: Constructing an Ad and Studying the Constraints

Lecture 5: Sitelink and Image Assets

Lecture 6: Structured Snippets and Callout Assets

Lecture 7: Assets – Call, App, Price, Promotion

Lecture 8: Lead Forms Asset

Lecture 9: Case Study on Ad Text – I

Lecture 10: Case Study on Ads – II

Chapter 5: Data Analysis – Search Ads

Lecture 1: The Trinity – Impressions, Clicks, Conversions

Lecture 2: Ratios – Impressions, Clicks, Conversions

Lecture 3: Basics of Cost Metrics

Lecture 4: Competitive Metrics

Lecture 5: What is Ad Rank and Ad Quality

Lecture 6: Parameters that Control Ad Rank

Lecture 7: The Impact of Ad Quality on your Campaigns

Lecture 8: Ad Rank Thresholds and Others

Lecture 9: Troubleshooting Ad Campaigns Like a Pro – I

Lecture 10: Troubleshooting Ad Campaigns like a Pro – II

Lecture 11: Data Analysis – Search Term Report

Lecture 12: Data Analysis Example – Location Report

Lecture 13: Analyze Real-World Campaign and Keyword Data

Chapter 6: Landing Page in Details

Lecture 1: Landing Pages – An Introduction

Lecture 2: What Makes a Good Landing Page

Lecture 3: Landing Page Load Time

Lecture 4: Heatmap Insights on your Landing Page

Lecture 5: Landing Page Heatmap Analysis

Lecture 6: How to Install Heatmap Tools

Lecture 7: Application of Google Analytics 4 on Landing Pages

Lecture 8: Landing Page Funnel Analysis

Chapter 7: Bidding in Details

Lecture 1: The Complexities with Bidding in Google Ads

Lecture 2: How to set Bidding inside Google Ads

Lecture 3: Bidding Strategy – Maximize Conversion Value and Maximize Clicks

Lecture 4: Bidding – Maximize Impression Share

Lecture 5: Manual Bidding (CPC) in Google Ads

Lecture 6: Bid Adjustments

Chapter 8: Conversion Tracking in Detail

Lecture 1: The Concept of Conversion Tracking

Lecture 2: The Concept of Conversion Tracking – II

Lecture 3: Create a Conversion in Google Ads

Lecture 4: Setup Conversion Tracking with GTM

Lecture 5: Enable Google Tag on your Website

Lecture 6: Conversion Tracking on Page Load – Order Page

Lecture 7: Conversion Tracking on Form Fill

Chapter 9: Audience in Detail

Lecture 1: Audience Selection – What it Means

Lecture 2: Configure Audiences

Lecture 3: Creating Unique and Advanced Audiences

Chapter 10: Additional Section

Lecture 1: Bonus Chapter

Instructors

Rudranil Chakrabortty
Online Marketing Professional and Instructor

Rating Distribution

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2 stars: 0 votes

3 stars: 0 votes

4 stars: 0 votes

5 stars: 2 votes

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