Brand Identity Design Process- Develop an Efficient Workflow
- DESIGN
- Feb 28, 2025

Brand Identity Design Process: Develop an Efficient Workflow, available at $19.99, with 11 lectures, and has 2 subscribers.
You will learn about Stream-line your Brand Identity Design Process. Half the Time You Spend on an Identity Project, by Learning to Scale Effectively. Apply Professional, Agency Level Techniques and Workflows to Smaller Projects. Learn How to Consistently Produce Strong Logo Concepts. This course is ideal for individuals who are Brand Identity Designers (This includes Logo Designers) It is particularly useful for Brand Identity Designers (This includes Logo Designers).
Enroll now: Brand Identity Design Process: Develop an Efficient Workflow
Summary
Title: Brand Identity Design Process: Develop an Efficient Workflow
Price: $19.99
Number of Lectures: 11
Number of Published Lectures: 11
Number of Curriculum Items: 11
Number of Published Curriculum Objects: 11
Original Price: £24.99
Quality Status: approved
Status: Live
What You Will Learn
Who Should Attend
Target Audiences
Do you wish you could stream-line your brand identity design process?Do you still struggle to consistently produce great results within a reasonable timeframe? Wonder how to scale the entire identity design process down to meet your clients needs/budgets? Or are you interested in producing professional identity for clients, but have no idea where to start?
This course offers valuable insights that helped me get better, more consistent results – in half the time I used to spend. I’m sharing this with you, because I wish somebody had guided me through these processes, workflows and techniques sooner. I’ve collected, developed and invented these methods, mainly within the past 3 years working as a freelance graphic designer in london.
The class will take you through the entire brand identity design process from start to finish, including;
Booking projects, meeting clients and creating contracts
Research and Strategy
Concept generation, including sketching, composition and font exploration
Pitching concepts to your client
Concept development and refinement
Final touches and crossing the finish line
Creating attractive brand guidelines
Handover and client aftercare
By the end of this course, you’ll be in a position to make a better informed decision about your own design process – and aware of some essential time saving hacks. You’ll spend more of your time creating work your clients will value, and avoid some common time-traps.
Your process is something you’ll usually develop over many years of experience, and constantly improve, refine and evolve. This class aims to give you a huge head-start, showing you the full, detailed process used by a freelance designer like you. Not the daunting process used by design agencies, or the shoot-and-burn style process used by those fighting to compete on ‘bid for project’ websites. This process has been carefully scaled down from agency level, and adapted to meet the needs of a small to medium sized business; likely your clients.
So if using even a few of the tips and techniques I’m going to share makes as much a difference for you as it has for me and my business the last few years – this is something you’re really going to want to see!
I’ll see you in the first lesson!
Course Curriculum
Chapter 1: Lets start branding!
Lecture 1: Introduction
Lecture 2: Bookings Contracts and Meetings
Lecture 3: The Research Phase
Lecture 4: Establish the Strategy
Chapter 2: Time to get creative!
Lecture 1: Concept Sketches
Lecture 2: Logotype and Composition
Lecture 3: Presenting & Pitching Concepts
Lecture 4: Concept Development
Chapter 3: Finishing touches!
Lecture 1: Final Development
Lecture 2: Brand Guidelines
Lecture 3: Handover and client aftercare
Instructors

Jason Miller
Freelance Graphic Designer
Rating Distribution
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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