Google Ads- From Bidding to Tracking your results

Google Ads: From Bidding to Tracking your results, available at $49.99, has an average rating of 4.6, with 26 lectures, 1 quizzes, based on 30 reviews, and has 791 subscribers.

You will learn about When to use automated bidding strategies over manual CPC Select the right bidding strategy for your marketing goal at the right time How to monitor your bids with manual CPC How to monitor your bids with smart bidding strategies This course is ideal for individuals who are People who are interested to learn everything there is to learn on the most powerful advertising platform or Small business owners who want to increase their sales and lead generation on their website or Marketing professionals who want to improve their knowledge of Google Ads plus concrete strategies to succeed or Students who want to develop new professional skills It is particularly useful for People who are interested to learn everything there is to learn on the most powerful advertising platform or Small business owners who want to increase their sales and lead generation on their website or Marketing professionals who want to improve their knowledge of Google Ads plus concrete strategies to succeed or Students who want to develop new professional skills.

Enroll now: Google Ads: From Bidding to Tracking your results

Summary

Title: Google Ads: From Bidding to Tracking your results

Price: $49.99

Average Rating: 4.6

Number of Lectures: 26

Number of Quizzes: 1

Number of Published Lectures: 26

Number of Published Quizzes: 1

Number of Curriculum Items: 28

Number of Published Curriculum Objects: 28

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

When to use automated bidding strategies over manual CPC

Select the right bidding strategy for your marketing goal at the right time

How to monitor your bids with manual CPC

How to monitor your bids with smart bidding strategies

Who Should Attend

People who are interested to learn everything there is to learn on the most powerful advertising platform

Small business owners who want to increase their sales and lead generation on their website

Marketing professionals who want to improve their knowledge of Google Ads plus concrete strategies to succeed

Students who want to develop new professional skills

Target Audiences

People who are interested to learn everything there is to learn on the most powerful advertising platform

Small business owners who want to increase their sales and lead generation on their website

Marketing professionals who want to improve their knowledge of Google Ads plus concrete strategies to succeed

Students who want to develop new professional skills

In this 60 minutes class, you will learn learn everything about manual CPC and automated bidding strategies, plus some basics about tracking on Google Ads.

If you’ve just created a campaign and you’re wondering how to bid, I can help you. If you want to switch your campaigns to smart bidding as soon as possible, I have some valuable tips for you. If you’re a marketing professional and you’re looking to improve your skills on Google Ads. This class may interest you.

As a digital marketing consultant with over five years of experience on Google Ads, I can tell you that bidding is fundamental on Google Ads. It’s nice to have a clean structure, good keywords and well written ad copy, but if you don’t know how to bid, your campaigns will never generate the traffic that you need. Wether it’s by using manual CPC or automated bidding strategies, I will give you my take on how you should bid on Google Ads. And since tracking is essential in that process, I’ve also prepared a section to help you with tracking setup

After having taken this class, you will be able to review your campaigns settings for any problems on your own and you will be able to optimize all your KPIs.

This course can be of use to beginners and people that have an intermediate levelon Google Ads. Above that, I’m pretty sure it will seem too basic for you. So, if you’re launching your account using smart bidding strategies, this class will be useful. If you’re considering switching your manual CPC campaigns to automated bidding strategies, I will also have some valuable tips for you.

What you WON’T learn in this class

Step by step videos on how to create an account or a campaign on Google Ads online platform

How to create a campaign from A to Z

How to create ad copy and ad extensions

How to choose a landing page

What you WILL learn in this class

Why using one bidding strategy over another

When to use a specific bidding strategy over another

How to set up your tracking for lead generation using destination or event tracking

My opinion about some choices over others

What you will need

Unless you have very good eyes, I would advise watching this class on a bigger screen than your smartphone’s

Basic knowledge of Google Ads (it’s an advertising platform where businesses bid on keywords to make their ads appear. There you go)

You don’t need a Google Ads account

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: Overview

Chapter 2: Learn how to bid

Lecture 1: Introduction to this section

Lecture 2: Introduction to bidding strategies

Lecture 3: Introduction to match types

Lecture 4: Set a Max CPC with Manual CPC

Lecture 5: Bid on match types

Lecture 6: Bid adjustments essentials

Chapter 3: Using Smart bidding strategies

Lecture 1: Going automated: what you gain vs what you loose

Lecture 2: Focus on Maximize conversions

Lecture 3: Focus on tCPA

Lecture 4: Maximize conversions vs tCPA

Lecture 5: Maximize conversion value vs tROAS

Lecture 6: Focus on Target impression share

Lecture 7: Final thoughts

Lecture 8: In a nutshell

Chapter 4: Track your results – Deal with Micro-conversions

Lecture 1: Introduction to this section

Lecture 2: Choose which goals to track on Google Ads

Lecture 3: Choose how to track goals on Google Ads

Chapter 5: Track your results on Google Ads

Lecture 1: Introduction to this section

Lecture 2: Track your objectives with: Destination tracking

Lecture 3: Track your objectives with: Event tracking

Lecture 4: Check your tracking

Lecture 5: Link your accounts and Import your goals on Google Ads

Chapter 6: Conclusion

Lecture 1: Conclusion

Lecture 2: BONUS: Coming soon

Instructors

Margaux Rouault
Digital marketing consultant

Rating Distribution

1 stars: 0 votes

2 stars: 0 votes

3 stars: 5 votes

4 stars: 7 votes

5 stars: 18 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!