Google Ads Master Class- B2B Lead Generation

Google Ads Master Class: B2B Lead Generation, available at $64.99, has an average rating of 4.55, with 15 lectures, based on 62 reviews, and has 289 subscribers.

You will learn about How To Set up Google Tag Manager How To Install Google Analytics and Google Ads Tracking Keyword Research: How To Find The Right Keywords To Advertise On How To Write Compelling Ad Copy To Get Higher CTR & Conversions How To Utilize Lead Generation Campaigns For Business to Business Industries How To Set Up A Google Search Ad Campaign For B2B Industries How To Optimize & Scale A B2B Google Search Ad Campaign Offline Conversion Tracking Optimizing for MQLs or SQLs Instead of Just Leads This course is ideal for individuals who are Business owners or marketers working in a B2B industry and want to get more out of your Google Ad campaigns. Achieve higher conversion rates at lower Cost Per Leads. It is particularly useful for Business owners or marketers working in a B2B industry and want to get more out of your Google Ad campaigns. Achieve higher conversion rates at lower Cost Per Leads.

Enroll now: Google Ads Master Class: B2B Lead Generation

Summary

Title: Google Ads Master Class: B2B Lead Generation

Price: $64.99

Average Rating: 4.55

Number of Lectures: 15

Number of Published Lectures: 15

Number of Curriculum Items: 15

Number of Published Curriculum Objects: 15

Original Price: $69.99

Quality Status: approved

Status: Live

What You Will Learn

How To Set up Google Tag Manager

How To Install Google Analytics and Google Ads Tracking

Keyword Research: How To Find The Right Keywords To Advertise On

How To Write Compelling Ad Copy To Get Higher CTR & Conversions

How To Utilize Lead Generation Campaigns For Business to Business Industries

How To Set Up A Google Search Ad Campaign For B2B Industries

How To Optimize & Scale A B2B Google Search Ad Campaign

Offline Conversion Tracking

Optimizing for MQLs or SQLs Instead of Just Leads

Who Should Attend

Business owners or marketers working in a B2B industry and want to get more out of your Google Ad campaigns. Achieve higher conversion rates at lower Cost Per Leads.

Target Audiences

Business owners or marketers working in a B2B industry and want to get more out of your Google Ad campaigns. Achieve higher conversion rates at lower Cost Per Leads.

B2B campaigns can be difficult to scale. With the intent of accessing a premium audience, competition is a lot higher. It is hard to generate qualified B2B decision-maker leads on a regular basis. That’s where I come in. My name is Brenden and I eat, sleep, and breathe paid ad campaigns. In this course, I personally walk you through setting up your entire campaign from start to finish. I also go over how to properly optimize your campaign to start converting more and costing less. If you are looking for more qualified B2B leads through your Google Ad campaigns, this is the course for you.

My career began with freelance clients 7 years ago. I now work for a larger agency maintaining all our client’s paid media campaigns across all platforms. I have taken campaigns from 0 to 35:1 ROAS. B2B campaigns are a bit trickier and I can see how less experienced marketers or business owners could get tripped up and discouraged. This course was made for the people wanting to get more out of their B2B campaigns and scale them profitably.

Business to Business ad campaigns have to be tailored using only long-tail keywords. Broad-match keyword types typically hurt your performance more than it could help. Google offers a lot of useful features to narrow your targeting down to in-market segments and other affinity audiences. Narrowing down your targeting helps only spend your ad budget on your most sought after prospects.

Getting your ads in front of the right people is only half the battle. Your ad copy has to be compelling to earn their click. Your landing page has to load fast to capture the page view. Then your lead form has to be easy to navigate for the user to submit all their information. Each one of these steps could make or break your campaign. In this course we go over how to analyze your campaign’s performance to identify where a drop off is happening and how to fix it.

Course Curriculum

Chapter 1: Google Ads & Lead Generation 101

Lecture 1: Google Ads Introduction

Lecture 2: Lead Generation Basics

Lecture 3: Intent Based Searches & The Bidding Hierarchy

Chapter 2: Setting Up Google Tag Manager & Google Analytics

Lecture 1: Setting Up Google Tag Manager & Google Analytics (GA4 & Universal)

Chapter 3: Setting Up Google Ads Conversion Tracking

Lecture 1: Setting Up Google Ads Conversion Tracking Through Google Tag Manager

Lecture 2: (Advanced) Setting Up Button Click & Form Submission Tracking

Chapter 4: Planning Your B2B Google Search Ad Campaign

Lecture 1: Google Ad Campaign Prep

Lecture 2: Google Ad Campaign Structure

Lecture 3: Keyword Research: How to find the right keywords to bid on

Chapter 5: How To Write Compelling B2B Ad Copy

Lecture 1: How To Write Compelling B2B Ad Copy (Headlines & Descriptions)

Chapter 6: Launching Your B2B Google Search Ad Campaign For Success

Lecture 1: Launching Your B2B Google Search Ads Campaign For Success

Chapter 7: Optimizing Your B2B Google Ads Campaign (Scale Profitably)

Lecture 1: Optimize Your B2B Google Ad Campaign (Scale Profitably)

Chapter 8: Lead Qualifying

Lecture 1: Types of Leads (Leads, MQLs, SQLs, Closed-Won)

Lecture 2: CRMs and How To Use Them For Your B2B Google Ad Campaign

Lecture 3: Offline Conversion Tracking & Optimizing For MQLs

Instructors

Brenden Delarua
PMW's 30 Under 30 | Paid Media Strategist at Half Past Nine

Rating Distribution

1 stars: 1 votes

2 stars: 1 votes

3 stars: 7 votes

4 stars: 24 votes

5 stars: 29 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!