Marketing Strategy- Why are they not buying your product-

Marketing Strategy: Why are they not buying your product?, available at $59.99, has an average rating of 4.48, with 18 lectures, 1 quizzes, based on 1666 reviews, and has 4982 subscribers.

You will learn about Understand the various decisions consumers make prior to making an actual purchase Identify opportunities to influence consumers decisions Build a tailored plan to drive consumers toward purchasing your specific brand 30 Days Money Back Guarantee! If you're not fully satisfied with this course, simply ask for a refund – no questions asked! This course is ideal for individuals who are Entrepreneurs with a branded product or service to sell or Product managers designing a marketing plan or Brand managers building a business plan or Strategic minded individuals looking for sustained business growth or Not for someone looking for a one-size-fits-all answer It is particularly useful for Entrepreneurs with a branded product or service to sell or Product managers designing a marketing plan or Brand managers building a business plan or Strategic minded individuals looking for sustained business growth or Not for someone looking for a one-size-fits-all answer.

Enroll now: Marketing Strategy: Why are they not buying your product?

Summary

Title: Marketing Strategy: Why are they not buying your product?

Price: $59.99

Average Rating: 4.48

Number of Lectures: 18

Number of Quizzes: 1

Number of Published Lectures: 18

Number of Published Quizzes: 1

Number of Curriculum Items: 19

Number of Published Curriculum Objects: 19

Original Price: $24.99

Quality Status: approved

Status: Live

What You Will Learn

Understand the various decisions consumers make prior to making an actual purchase

Identify opportunities to influence consumers decisions

Build a tailored plan to drive consumers toward purchasing your specific brand

30 Days Money Back Guarantee! If you're not fully satisfied with this course, simply ask for a refund – no questions asked!

Who Should Attend

Entrepreneurs with a branded product or service to sell

Product managers designing a marketing plan

Brand managers building a business plan

Strategic minded individuals looking for sustained business growth

Not for someone looking for a one-size-fits-all answer

Target Audiences

Entrepreneurs with a branded product or service to sell

Product managers designing a marketing plan

Brand managers building a business plan

Strategic minded individuals looking for sustained business growth

Not for someone looking for a one-size-fits-all answer

What is this course about?

Today's consumers live in a world full of choices. They live in a world full of decisions. How do they make these decisions, and what can you do to influence them? In this class, we'll dive deeply into the numerous decisions a consumer make prior to actually making a purchase. By understanding this decision making process, we'll be able to put together a plan to influence the process so the decisions would be made in our favor. We'll examine the entire consumer journey to understand where there may be purchase barriers, so we can remove them!

What should you expect from this course?

You should be able to analyze how consumers make decisions and put together a plan remove purchase barrier and drive brand preference. So, you can win in the marketplace to sell more!

Who is this class for?

This course will be beneficial to any strategic minded individuals looking for a deeper understanding of consumers behaviors in order to drive business growth. This course provides a clear framework to make sense of it all. The course provides context to observable consumer actions by revealing the hidden decision making process. This course will be most beneficial if you need to understand consumer behaviors to drive business decisions, but may not have in-depth formal training in the subject. To get the most out of this course, you will need to workshop the material after the lectures. The course will not provide a one-size-fits-all solution. By applying the framework, you will be able to better understand your consumers and to create a tailored solution for your specific business.

How is the class structured?

The class consists of several video lectures. The lectures will take an hour to complete. At the end of the lecture, you will have a clear understanding on how a purchase decision is made.. You will have an understanding on distractions that may occur along the path toward purchase. With that knowledge, you will be able to build a plan that can influence consumer decisions and guide consumers toward purchasing your brand. After the video lectures, you will need to then take your own time to build that plan. This course will provide you a template to get you started on that plan.

Why take this course?

First of all, this course is back by a 30 days money back guarantee. Secondly, don't you want to sell more? Only by understanding how consumers make decisions would you be able to influence their decisions. If you'd like to learn how to make consumers pick your product over a competitive product, enroll in this course now!

Course Curriculum

Chapter 1: Consumer Decision Dymystified

Lecture 1: Class introduction

Lecture 2: How consumers make decisions – Discover the Journey!

Lecture 3: Examples of decision making process

Lecture 4: How to identify barriers to purchase

Chapter 2: Understand the Critical Must-Win Moments

Lecture 1: Winning the critical moments of the purchase journey

Lecture 2: Winning that single moment when the sale is made

Lecture 3: Understand the important moment in post-purchase

Lecture 4: How you can lose the chance to be considered at all!

Lecture 5: How to win the Ultimate Moment of Truth

Chapter 3: Creating a Winning Plan

Lecture 1: Create a plan to influence consumer decisions

Lecture 2: Putting it together!

Lecture 3: Class Wrap Up

Lecture 4: Facebook group

Chapter 4: Bonus Materials

Lecture 1: Study Aid: Consumer Decision Journey

Lecture 2: Study Aid: Mapping Template

Lecture 3: BONUS PREVIEW: Identify your target consumer

Lecture 4: BONUS PREVIEW: Introduction to market sizing

Lecture 5: Additional Resources

Instructors

Jeannie Chan
Strategist & Marketer for businesses large and small

Rating Distribution

1 stars: 14 votes

2 stars: 40 votes

3 stars: 261 votes

4 stars: 629 votes

5 stars: 722 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!